Case Study:
Joanne Noetzel
Mortgage Loan Officer
THE CHALLENGE
1
BRAND AWARENESS
Joanne's parent company does not pay for marketing. In her line of work, her face needs to be in front of people and top of mine because she works solely on referrals.
2
BUILD RELATIONSHIPS
Joanne needs to connect and build relationships with more real estate agents. Real estate agents are a critical piece of referral business for her.
3
POSITION AS AN EXPERT
Joanne needs to set herself apart from other mortgage loan officers on social media to become the go-to loan officer for her followers.
THE PLAN
BRAND AWARENESS
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We designed and built a website landing page for Joanne's interested clients so she is the online resource for their questions.
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We established branding elements to have a consistent, recognizable look across all platforms.
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We established a consistent posting scheduling utilizing different forms of content - posts, carousels, videos, Reels.
BUILD RELATIONSHIPS
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We researched and followed local real estate agents on social media platforms ensuring these agents were reputable and serviced areas where Joanne wanted to have more business.
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We support the accounts of local real estate agents through daily engagement - likes, comments and messages.
POSITION AS AN EXPERT
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We established content pillars to share valuable tips and advice with potential homeowners and current homeowners, mortgage industry updates, and the rate climate.
THE RESULTS
+1050
FOLLOWERS
+15%
AVERAGE MONTHLY ENGAGEMENT RATE
6,500+
AVERAGE MONTHLY
IMPRESSIONS
5,000+
AVERAGE MONTHLY
REACH
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Joanne has established relationships with over 280 real estate agents
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Joanne is consistently contacted through direct message to collaborate with real estate agents
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The #2 and #3 traffic source to Joanne's website are Instagram and Facebook respectively
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Joanne's engagement rate is 3x the industry benchmark
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Joanne's monthly impressions are 8.5x her follower count
