Sustainable Skincare, Launched Right

Challenges

BRIYO Skin entered a highly competitive skincare and beauty accessory market dominated by disposable makeup wipes and low-cost cleansing products. While the product itself was differentiated, the brand needed a clear, cohesive presence to compete for attention and trust.

The challenge was twofold: establish a premium, recognizable brand identity and communicate why this product was a better alternative to common disposable options. The messaging needed to elevate a routine task like washing your face into a more luxurious, sustainable self-care ritual.

Without consistent branding and a structured digital presence, the product risked being overlooked in a crowded field of look-alike solutions.

Goals

The launch strategy focused on building a unified brand experience and strong market positioning from day one.

Key goals included:

• Create consistent, premium brand presentation across channels

• Position the product as both sustainable and luxurious

• Differentiate from disposable wipe competitors

• Redesign the website to support product education and conversion

• Build early brand visibility through influencer partnerships

• Establish a cohesive social media presence

Our Approach

We approached BRIYO Skin as a brand launch, not just a product promotion. Our work focused on building a cohesive identity and message platform that could scale across web, social, and influencer channels.

We defined brand language and visual consistency first. From there, we aligned website experience, influencer outreach, and social content under one unified story: sustainable luxury for an everyday routine.

Influencer partnerships were selected and guided to emphasize authentic product experience and lifestyle integration, helping the brand build trust and relatability alongside visibility.