Modernizing a trusted public utility.
Hammond Water Works
Services: Branding, Creative Design, Campaign Development, Website Development
Challenges
Hammond Water Works is a trusted public utility with a long-standing role in the community, but its brand and digital presence did not reflect the quality, professionalism, or pride behind the organization.
As a public-facing organization, Hammond Water Works had to maintain trust, familiarity, and credibility while evolving to meet modern expectations.
Goals
Build a cohesive brand system that could support Hammond Water Works across digital, physical, and community-facing environments.
Key objectives included:
Refresh the logo and mascot while preserving recognizability and trust
Create a modern, user-friendly website focused on clarity and accessibility
Establish visual consistency across branding, signage, and communications
Our Approach
Rather than treating each deliverable as a standalone project, we focused on building a flexible brand system that could scale across platforms and evolve over time. The logo refresh, mascot upgrade, website redesign, signage, and campaign work were all designed to work together, creating a clear and consistent experience whether someone was visiting the website, walking into the office, or engaging with the brand in the community.
"The Branding Room Floor is truly a partner to Hammond Water Works. They work alongside our team, understand our goals, and provide the marketing support we need. They understand our mission, our responsibilities to the public, and the importance of trust and transparency in everything we communicate. Their level of service, responsiveness, and partnership is exceptional, and they continue to be a trusted resource for our organization.”
-Mark McLaughlin, CEO, Hammond Water Works